http://5050x2020.org/why-gender-balanced-leadership-is-good-for-business/ Promoting a 50/50 Gender Balance by 2020 Tue, 20 Oct 2015 07:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.12 http://5050x2020.org/why-gender-balanced-leadership-is-good-for-business/#comment-602 Tue, 20 Oct 2015 07:49:00 +0000 http://5050x2020.org/?p=546#comment-602 Certainly agreeing , as a woman that “mandatory equality” is as much of a non sense as the current imbalance in representation. Yet there is one point that no one seems to make although appearing obvious which is that women understand women consumers, women’s issues, concerns, hidden and overt needs and wants, not from a text book perspective but from a daughter, lover, wife, mother, matriarch-in-effect perspective. A woman who does not fall for the “equality trap” does not need to “learn” what other women think and want.
Believe it or not.. they simply are.. women. What a discovery!
What better advocates can you find in a business , better product or service creator that 1/2 of your market is going to be offered?

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